by RA Content | Sep 1, 2023 | Blog
As businesses increasingly rely on direct mail to reach their target audience, it is crucial to prioritize the security of customer information. Here are some best practices to consider: 1. Secure Data Handling When it comes to customer data, it is essential to...
by RA Content | Aug 30, 2023 | Blog
Any business that relies on direct mail for success must understand the importance of address standardization and mail list hygiene. These practices ensure your mail reaches the intended recipients, reduces postage costs, avoids penalties, and improves the overall...
by RA Content | Aug 28, 2023 | Blog
When it comes to business class direct mail, finding the most efficient and cost-effective method is crucial for the success of your campaigns. Let’s dive into the pros and cons of mail commingling and traditional mailing to help you make an informed decision....
by RA Content | Aug 25, 2023 | Blog
As a business that relies on direct mail for success, it is essential to stay updated on USPS regulatory changes. Here are some key areas of frequent USPS review to focus attention on: 1. Postal Rate Changes: The USPS regularly adjusts postage rates, and it’s...
by RA Content | Aug 24, 2023 | Blog
Direct mailing remains a cornerstone marketing strategy but its success hinges on two critical factors: address standardization and mail list hygiene. Let’s start by understanding why they matter so much. Address standardizing is converting addresses into a...
by Kevin Lynam | Aug 23, 2023 | Blog
Mail Commingling: Unlocking Postage Savings In the realm of business expenses, postage costs often emerge as a prominent concern, particularly for enterprises that hinge their strategies on direct mail. However, a well-guarded secret that can revolutionize this...
