How Total Postage Cost Transparency Can Improve Your Business Bottom Line

Oct 2, 2023

Running a successful business requires effective marketing strategies that reach your target audience directly. For many companies, business class direct mail plays a crucial role in their success. However, the high costs associated with this type of mailing can eat into your profits if not managed efficiently.

One common pain point for businesses using direct mail is the lack of transparency when it comes to postage costs. Traditional methods often leave companies guessing about how much they are spending on each campaign or where exactly their money is going. This lack of visibility makes it challenging to make informed decisions and optimize resources effectively.

That’s where total postage cost transparency comes in as a game-changer for your business bottom line.

With RA, you have access to essentially real-time reporting on all aspects of your mail processing – specifically cost accounting. With complete financial accountability from RA, you’ll know exactly what you’re paying for postage.

With RA, you also benefit from advanced commingle capabilities at state-of-the-art mail processing facilities across the country, and an affiliated network of smaller more localized providers. Commingling allows multiple clients’ mails to be combined before reaching the postal system, leading to significant savings on postage costs through presort discounts and improved sorting efficiency.

Moreover, partnering with RA ensures maximum savings on every direct mail campaign through intelligent routing options and destination entry logistics management. Their expertise in navigating complex USPS regulations helps you navigate any potential obstacles while saving money along the way.

In addition to reducing costs through transparent pricing and optimized logistics, RA’s software also provides comprehensive tracking capabilities. You can easily track your mail pieces in the USPS mail stream and gain valuable insights into their delivery status. This level of visibility allows you to make data-driven decisions and improve future campaigns based on real-time feedback.

By choosing RA as your partner in business class direct mail, you eliminate the guesswork and gain control over your postage costs. With their industry-leading technology and expertise, you can focus on growing your business while enjoying maximum savings.

Ready to take control of your direct mail costs? Contact us at sales@royalalliances.com or call 800-441-7804 today to discuss how working with RA can benefit your bottom line.

6363 State Highway 161 #510
Irving, TX 75063