Are you a business that heavily relies on direct mail for your success? If so, you understand the importance of reducing postage costs and optimizing your mail processing. One effective strategy to achieve these goals is mail commingling. In this comprehensive guide, we will explore the best practices for mail commingling to help you maximize your postage savings and efficiency in your business class direct mail campaigns.
1. Understand Mail Commingling:
Mail commingling is the process of combining multiple mailings from different businesses into one larger mailing. By doing so, you can take advantage of USPS discounts offered for presorted mail. This practice allows you to save on postage costs while still maintaining the integrity of your mailings.
2. Partner with a Trusted Service Provider:
To ensure the success of your mail commingling efforts, it’s crucial to work with a trusted service provider like Royal Alliances. They have the expertise and USPS-approved software to handle large volumes of mail and optimize your postage savings. By partnering with them, you can enjoy the benefits of on-demand reporting, financial transparency, and maximum postage savings.
3. Optimize Your Mail Piece Design:
To maximize your postage savings, it’s essential to design your mail pieces with efficiency in mind. Consider using standardized sizes and shapes that qualify for automation discounts. Additionally, ensure your mail pieces meet USPS requirements for barcode placement and readability. By following these design guidelines, you can take advantage of additional postage discounts.
4. Utilize Intelligent Mail Barcodes (IMBs):
Intelligent Mail Barcodes (IMBs) are unique barcodes that provide tracking and reporting capabilities for your mail pieces. By incorporating IMBs into your direct mail campaigns, you can gain valuable insights into the delivery status and performance of your mailings. This information can help you identify areas for improvement and enhance your overall mail processing efficiency.
5. Leverage Destination Entry Logistics:
Destination entry logistics is another key aspect of mail commingling that can help you maximize your postage savings. By strategically selecting destination entry points, you can minimize the distance your mail travels, resulting in reduced postage costs. Working with a service provider like RA, who has a network of mail processing facilities across the country, ensures that your mail is entered at the most cost-effective locations.
Ready to revolutionize your business class direct mail strategy? Contact Royal Alliances today to learn how our mail commingling services can help you maximize your postage savings, improve efficiency, and gain valuable insights into your mail processing.
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